The UK's leading premium residential DOOH network
Connecting brands with hard-to-reach audiences around their daily rhythms, in their most-trusted spaces — across 260+ live screens in 219 premium buildings in 8 UK cities.
Abode network data, 17 August 2026. “Live” means seen online in the last seven days. Weekly impressions use one formula, applied the same way every time: screens × 720 plays per screen per day × 7 × an audience multiplier of 2.03. The 720 figure is a deliberately conservative flat rate rather than a best case, and we will show you the working behind any specific plan.
What we mean by “leading”: audience quality, not network size. 46% of Abode screens and 49% of Abode buildings sit in the top tier of the leading UK consumer-classification system — a materially higher concentration than the residential networks we compete with, whose estates skew to mid-market stock. We are not the largest residential network in the UK by screen count, and we do not claim to be. We share the full comparison, and the basis behind it, against a live brief.
Our buildings
Our screens
Community
Daily rhythms
Why brands choose Abode
Better targeting — reaching an audience around their daily rhythms, in the spaces they trust most. Abode's audience genuinely complements a campaign by reaching people other out-of-home cannot.
- The first and final message seen before going out or arriving home, across the day.
- A new proximity channel — ideal for priming audiences in a decision-making mindset around the home.
- Profiled building by building, so you buy a known audience rather than a postcode average.
- A performance and results-driven environment, with proven ROI effectiveness across multiple categories.
Named campaign detail, including brands and results, is shared on request.
Not all screens are equal. Here is what makes Abode different.
What makes Abode's residential network fundamentally different from anything else in out-of-home.
Premium, urban and tech-savvy — reached where they are most receptive
An upscale audience who trust messages in the residential environment. In the census output areas containing Abode buildings, 55% of residents are aged 25 to 44 — against 34% across London as a whole. Premium brand and product purchasers, but also heavy consumers of everyday-living categories, as befits their urban lifestyle. Active and aspirational, in roles from city executives to digital professionals.
ONS Census 2021, output-area level, apartment-weighted across the 235 buildings that match to an output area, from our full 241-building footprint rather than the 219 live buildings quoted above. Census geography predates several of the newer towers, which makes 55% a conservative floor.
Key consumers of
In-Home
Residents can act on messages in proximity to retailers as they engage their lifestyle rhythms across the day. 88% of purchase decisions are made in the home, and 89% of purchases are planned and discussed with others.
Source: IPA.
Audience Precision
Every location is individually profiled with verified demographic and rental data. Nearly half the network — 46% of screens, 49% of buildings — sits in the top tier of the leading UK consumer-classification system. Renting in these buildings typically requires a minimum pre-tax income of around £98,000, so you can target the right audience building by building.
The £98,000 is a tenant-referencing threshold derived from the rent itself (weekly rent × 130), not a measured household-income survey.
Vertical Living
An on-trend high-rise lifestyle characterised by community, convenience, retail proximity, green spaces and sustainable living. A plug-and-play lifestyle for a predominantly 25-to-44 resident base, friendly to flexible working. Facilities include concierge services, gyms, coworking spaces and cinemas — and are pet-friendly.
Proven Effectiveness
Residents pass lobby screens multiple times daily in a trusted environment. No competing ads, no scroll-past. Independently verified research provides evidence that the format works — for both ROI and brand effect.
High frequency, in a space residents trust
Residents pass our screens multiple times daily — on the way to work, collecting deliveries, heading to the gym. In a low-clutter lobby setting, your message commands attention at the moments when decisions are forming.
Abode screens are part of the building, not an interruption. That is why 87% of residents tell independent researchers the screens in their building are informative or useful.
Campaigns that delivered
Real campaigns run on the Abode network, with results measured by independent research and the brands' own data. This is what residential media delivers when the audience is right.
We have invested in proven-effectiveness campaign data to demonstrate that the format works — for both ROI and branding. Campaigns across a range of brands have delivered strong, definable effects, driven by the precision of postcode location, community living and the impact of our high-attention screen locations. All campaigns shown are anonymised.
A food delivery brand
A supermarket brand
Entertainment & finance brands
“Our partnership with Abode Media represents further expansion of our programmatic marketplace, offering brands access to premium central London locations through a uniquely agile and flexible media owner. Its new-generation approach to flexibility and responsiveness perfectly complements VIOOH's real-time trading capabilities.”Gavin Wilson — Global Chief Commercial Officer, VIOOH
From the VIOOH and Abode Media partnership announcement. Read the release on MarComm News
Premium buildings. 8 UK cities.
260+ live screens in 219 premium residential buildings across 8 UK cities. Concentrated in London's most premium postcodes, with further screens in Manchester, Liverpool, Birmingham, Leeds, Edinburgh, Milton Keynes and Corby.
Premium partners
Leading UK residential developers and build-to-rent operators trust Abode in their lobbies — 26 developer and operator groups across 66 residential estates, from national housebuilders to single-building operators. Named partner references are shared against a live brief.
Where the network is
Swipe the map sideways to see both panels, or read the table below.
| City | Buildings | Screens |
|---|---|---|
| London | 206 | 247 |
| Manchester | 8 | 13 |
| Liverpool | 9 | 10 |
| Birmingham | 8 | 9 |
| Leeds | 3 | 5 |
| Edinburgh | 5 | 5 |
| Milton Keynes | 1 | 1 |
| Corby | 1 | 1 |
| Total footprint | 241 | 291 |
Two bases, both from the same 17 August 2026 network data. Footprint counts every installed screen and every building holding one — 291 screens in 241 buildings, which is what the table and map above show. Live counts only the 265 screens seen online in the last seven days, and the 219 buildings holding them; that is the basis behind the 260+ headline, and the one we quote externally. The 22 buildings in the difference hold screens that were not seen online in that window.
Flexible ways to reach your audience
Buy against a verified audience segment, target by postcode and building, or broadcast across the full network.
Audience
Target by demographic profile, income band, or lifestyle amenities. Reach top-tier households, gym-goers, or pet owners — whatever your brief demands.
Hyperlocal
Select specific postcodes, boroughs, or individual buildings. Ideal for retail, events, and location-driven campaigns.
Broadcast
Run across the full network for maximum reach — more than two million opportunities-to-see every week.
Brand Campaign
Build awareness with premium audiences in a trusted setting.
Retail Offer
Drive footfall and conversions with hyperlocal targeting.
Interactive Call to Action
QR codes and direct response in a high-dwell environment.
Buy Abode programmatically
Active partnerships across the programmatic supply side — VIOOH, Place Exchange and Vistar. Hivestack, part of Perion, is contracted and currently integrating.
- UK marketers who bought programmatic DOOH last year forecast that 47% of their campaigns will include pDOOH over the next 18 months, up from 34% today. Globally, 99% of recent buyers expect to increase or maintain pDOOH investment, with an average anticipated uplift of 44%.
- 66% of UK marketers associate programmatic DOOH with brand-safe delivery, including protection against bots and click fraud — joint second-highest of the attributes tested, and 10 points ahead of non-programmatic DOOH. Our resident-approved, low-clutter environment is built for exactly that standard.
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“In 2025, we significantly increased our use of indoor screens, moving beyond a solely outdoor focus. This shift has been particularly valuable, as access to first-party data enables more precise and effective targeting.”
Susana Garcia-Calderon — Senior Performance Planning & Optimisation Director, Kinesso UK&I As more inventory has become available programmatically, buyers have been able to unlock a wider range of contextual placements. Residential is one of the few genuinely new indoor environments now trading.
Source: VIOOH State of the Nation 2026 — UK edition pp. 6–7, Global edition pp. 3, 7 and 19.
Optimum display across our portrait screens
Abode screens are 49-inch portrait as standard. Download the specification sheet for dimensions, file formats and delivery requirements — or ask us for the 5-second, 10-second and landscape variants.
See your creative in portrait
Drop your artwork in and see it at the 9:16 portrait ratio our screens run, against a real Abode lobby. It is a preview, not a photograph of a live campaign — but it will tell you in seconds whether your creative holds up in the format.
Nothing is uploaded or stored — the preview runs entirely in your browser.
here
A resident channel that enhances your building — at no cost
Abode installs, maintains and runs the screens at no cost to you or your residents. You gain a direct channel for community updates, events, app sign-ups and safety messaging. No cameras. Fully managed.
87% of residents find the screens in their building informative or useful — independent research by Norstat.
The latest from Abode
Press coverage, partnerships and insight on residential out-of-home.
A visual guide to the UK's growing DOOH inventory
The Current maps where new UK digital out-of-home supply is opening up — citing Abode's residential screens via VIOOH, and quoting Head of Agency Sales James Withers on why the home is where decisions get made.
Programmatic DOOH set to reach 47% of UK campaigns within 18 months
VIOOH's State of the Nation 2026 finds recent buyers expect 47% of their UK campaigns to include pDOOH over the next 18 months — and 99% expect to increase or maintain investment.
The role of community in vertical living
How high-rise, community-led living is reshaping the media landscape — and why the home has become one of the most valuable places to reach an affluent, hard-to-reach audience.
Residential media, done properly
We install digital screens in the lobbies and common areas of premium residential buildings. The screens serve two audiences: advertisers gain access to a hard-to-reach residential audience, and property partners gain a direct communication channel with their residents. Founded on a commitment to put residents first — no cameras, no charges, no intrusion.
The team
Reach hard-to-reach audiences where they live
Tell us the brief. We will show you exactly who you would reach, where, and how often — before you commit a penny.
Or email us directly at support@abode-media.com — campaigns, partnerships and general questions all go to the same place.