Insight & blog
Programmatic DOOH set to reach 47% of UK campaigns within 18 months
VIOOH's State of the Nation 2026 finds recent pDOOH buyers expect 47% of their UK campaigns to include programmatic DOOH over the next 18 months, up from 34% — and 99% expect to increase or maintain investment. What that means for premium residential.
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The role of community in vertical living
How high-rise, community-led living is reshaping the media landscape — and why the home has become one of the most valuable places to reach an affluent, hard-to-reach audience.
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Giving FMCG brands new relevance
With HFSS restrictions reshaping where food and drink brands can advertise, out-of-home stays open to them — and residential screens reach households at the moment decisions are made.
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A visual guide to the UK's growing DOOH inventory — and how buyers can tap in
The Current maps where new UK digital out-of-home supply is opening up and how buyers can reach it — citing Abode's residential screens via the VIOOH marketplace, and quoting Head of Agency Sales James Withers on why the home is where decisions get made.
Read on The Current →VIOOH partners with Abode Media to expand programmatic DOOH footprint across premium residential locations
Abode joins the VIOOH programmatic marketplace, opening premium residential inventory to brands buying pDOOH across the UK's most sought-after locations.
Read on MarComm News →Media enquiries, interviews and photography requests: support@abode-media.com
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