Beyond the clear headline — that nearly half of programmatic DOOH buyers expect pDOOH to feature in their campaigns within the next 18 months, with all expecting to increase or maintain their pDOOH investment over that time, and investment set to surge 44% — there are some key observations in the report.
Brand safety is now a top-three buying criterion
66% of UK buyers ranked brand safety as key when choosing DOOH inventory. At Abode Media, our resident-approved, no-cameras, premium-building environment exceeds these standards — while providing a close-proximity environment to in-home decision-making and planning.
A move toward curated, premium inventory
Amid the pDOOH growth reported, there is an active move toward curated, premium inventory. VIOOH’s global report notes an increased use of indoor screens, as these environments are “becoming more valuable as brands seek premium, contextual placements” (source: Kinesso).
As buyers move toward curated, premium inventory, residential is exactly where that demand is heading.
Built for the moment
Our first-quarter build and growth has accelerated as we expand our unique media proposition as the UK’s leading premium and upscale residential DOOH network. Our screens connect brands with affluent, hard-to-reach audiences in their most trusted spaces — a community environment embedded in vertical living, with retail proximity, green spaces and urban living for a key demographic. Good times ahead.