Connecting brands with hard-to-reach audiences around their daily rhythms, in their most-trusted spaces — across 276 screens in 214 premium buildings.
We offer better targeting — reaching our audience around their daily rhythms, in their most trusted spaces. 87% find the screens in their building informative or useful. Abode's unique audience can genuinely complement your campaign through better targeting of hard-to-reach audiences.
What makes Abode's residential network fundamentally different from anything else in out-of-home.
An upscale audience who trust messages in the residential environment. The core age group is 25–45 with a 50/50 gender split — premium brand and product purchasers, but also heavy consumers of everyday-living categories, as befits their urban lifestyle. Active and aspirational, in roles from city executives to digital professionals.
Key consumers of
Residents can act on messages in proximity to retailers as they engage their lifestyle rhythms across the day. 88% of purchase decisions are made in the home; 89% of purchases are discussed with others.
Every location is individually profiled with verified demographic and household-income data. Over half the network sits in the top demographic tier (Grade A), with an average household income three times the national average — so you can target the right audience, building by building.
An on-trend high-rise lifestyle characterised by community, convenience, retail proximity, green spaces and sustainable living. A plug-and-play lifestyle for a key 25–45 demographic, friendly to flexible working. Facilities include concierge services, gyms, coworking spaces and cinemas — and are pet-friendly.
Residents pass lobby screens multiple times daily in a trusted environment. No competing ads, no scroll-past. Independently verified research provides evidence that the format works — for both ROI and brand effect.
Residents pass our screens multiple times daily — on the way to work, collecting deliveries, heading to the gym. In a low-clutter lobby setting, your message commands attention at the moments when decisions are forming.
Abode screens are part of the building, not an interruption. That is why 90% of residents respond positively to them.
Real campaigns run on the Abode network, with results measured by independent research and the brands' own data. This is what residential media delivers when the audience is right.
We have invested in proven-effectiveness campaign data to demonstrate that the format works — for both ROI and branding. Campaigns across a range of brands have delivered strong, definable effects, driven by the precision of postcode location, community living and the impact of our high-attention screen locations. All campaigns shown are anonymised.
“Client testimonial to supply — a buyer or agency quote on results or experience.”
214 buildings across 8 UK cities. 276 screens. 32,000 apartments. Concentrated in London's most premium postcodes, with a growing presence in Birmingham, Manchester, Liverpool and Leeds.
Ballymore, Berkeley, Canary Wharf Group, Quintain, Galliard, Uncle. The UK's leading residential developers trust Abode in their lobbies.
Buy against a verified audience segment, target by postcode and building, or broadcast across the full network.
Target by demographic profile, income band, or lifestyle amenities. Reach Grade A households, gym-goers, or pet owners — whatever your brief demands.
Select specific postcodes, boroughs, or individual buildings. Ideal for retail, events, and location-driven campaigns.
Run across the full 214-building network for maximum reach. 3.1 million impressions per week, 6.2 million per fortnight.
Build awareness with premium audiences in a trusted setting.
Drive footfall and conversions with hyperlocal targeting.
QR codes and direct response in a high-dwell environment.
Active partnerships across the programmatic supply side — VIOOH, Place Exchange and Vistar.
Download the full specification sheet for dimensions, file formats and delivery requirements.
Drop your artwork in and see it on a screen in one of our premium lobbies — exactly as residents would see it.
Abode installs, maintains and runs the screens at no cost to you or your residents. You gain a direct channel for community updates, events, app sign-ups and safety messaging. No cameras. Fully managed.
90% of residents respond positively — independently verified by Norstat.
Our news releases and blog. Blog posts open as their own pages; press coverage links to source.
Why high-rise, community-led living is reshaping the media landscape — and how residential screens reach an affluent audience in a decision-making mindset, at home.
With HFSS restrictions tightening across TV and online, residential DOOH is a rare compliant channel — reaching audiences at in-home meal-planning and shopping moments.
Abode joins the VIOOH programmatic marketplace, opening premium residential inventory to brands buying pDOOH across the UK's most sought-after locations.
We install digital screens in the lobbies and common areas of premium residential buildings. The screens serve two audiences: advertisers gain access to a hard-to-reach residential audience, and property partners gain a direct communication channel with their residents. Founded on a commitment to put residents first — no cameras, no charges, no intrusion.
Tell us the brief. We will show you exactly who you would reach, where, and how often — before you commit a penny.