Residential DOOH, answered

Residential digital out-of-home (DOOH) advertising places digital screens in the lobbies and shared spaces of premium apartment buildings, where residents see them coming and going from their homes. It differs from roadside or transit OOH in two ways: the audience is profiled building by building rather than estimated from postcode averages, and the setting is trusted, low-clutter and high-frequency. Abode operates the UK's leading premium residential DOOH network — 260+ live screens in premium residential buildings across 8 UK cities.

Abode operates 260+ live screens in premium residential buildings across 8 UK cities. The network is concentrated in London's most premium postcodes, with further screens in Manchester, Liverpool, Birmingham, Leeds, Edinburgh, Milton Keynes and Corby.

Yes. Those 260+ live screens sit in 219 buildings across 64 residential estates. We will send a full site list against your brief — building, area, postcode, screen count and audience profile for every location — so you can see exactly what you are buying before you commit. Ask for it at support@abode-media.com.

Every Abode building is profiled individually — demographics, income bands and 10 lifestyle amenity categories — rather than estimated from postcode averages. We know of no other UK residential network that profiles its audience at that grain. Nearly half the network, 46% of screens, sits in the top demographic tier (Grade A). It is also built to be resident-friendly: no cameras, no charge to residents or to the building, and independent Norstat research found that 87% of residents find the screens in their building informative or useful (base: all 66 respondents). Format matters too: every Abode panel is at least 49 inches, sited in the lobby or common area rather than inside the lift car, so a campaign reaches residents, their guests, visitors and building staff — not only the people taking the lift.

Abode reaches an affluent urban audience in premium residential buildings across 8 UK cities. In the census output areas containing Abode buildings, 55% of residents are aged 25 to 44, against 34% across London as a whole (ONS Census 2021, apartment-weighted across the 235 buildings that match to an output area, from our full 241-building footprint rather than the 219 currently live). Census geography predates several of the newer towers, which makes 55% a conservative floor. Renting in these buildings typically requires a minimum pre-tax income of around £98,000 — a referencing threshold derived from the rent itself, not a measured household-income survey. Nearly half the network, 46% of screens, sits in the top demographic tier (Grade A), and every building is profiled individually rather than estimated from postcode averages.

Residents pass Abode screens multiple times a day — leaving for work, collecting deliveries, heading to the gym — generating roughly 14 million advertising impressions across the network each week. Because the screens sit in low-clutter lobbies with no competing advertising, exposure is high-frequency and high-attention.

No. Route, the UK out-of-home industry's audience-measurement currency, covers roadside, transit and retail environments; residential building lobbies sit outside its measurement panel. What Abode provides instead is arguably tighter for this environment: every building profiled individually rather than modelled from a panel, a published impressions method you can audit, independent resident research, and campaign-level sales, market-share and brand-lift studies. If a plan needs Route numbers alongside residential, tell us at briefing stage and we will set out exactly what we can and cannot evidence.

Every screen is modelled individually from measured footfall in that building, rather than from a single network-wide average. Across the network that comes to roughly 14 million advertising impressions a week. That is the whole network's advertising inventory, shared between every advertiser on the loop — it is not what one campaign receives. What your campaign delivers depends on how much of the loop you buy, and we will show you that figure, with the working, for any specific plan.

Effectiveness is measured with independent audience research, brand-lift surveys and campaign-level sales and market-share analysis — not estimated. Measured results in location include a food delivery brand (a 300% shift in sales and market share, with a return on investment of 5.4× rising to 8× at peak), a supermarket brand (a 7% market-share shift, ROI 12.5×), and an entertainment and finance brand-lift study showing 53 to 68% uplift in ad recall, consideration and action. All campaign results are anonymised.

Pricing depends on how you buy. Campaigns can run against a verified audience segment, target specific postcodes or individual buildings (hyperlocal), or broadcast across the full network, and are available direct or programmatically. Cost scales with reach, targeting precision and campaign length. Request the media pack or speak to the team for current rates against your brief.

Three. Audience — target by demographic profile, income band or lifestyle amenity. Hyperlocal — target specific postcodes, boroughs or individual buildings. Broadcast — run across the full network for maximum reach. Each is available direct or programmatically.

Yes. Abode inventory is available programmatically through VIOOH, Place Exchange and Vistar, as well as direct. The resident-approved, premium environment suits programmatic buyers for whom brand safety matters: 66% of UK marketers associate programmatic DOOH with brand-safe delivery — the joint second-highest-ranked attribute in the channel (VIOOH State of the Nation 2026, UK edition).

Portrait is the standard format across the network — a 49-inch portrait screen is the default install. Download the artwork specification sheet for dimensions, file formats and delivery requirements; portrait and landscape sheets at five and ten seconds are available on request.

No. Abode screens contain no cameras and never charge residents. They sit within the building as a genuine amenity — carrying news, weather, transport updates, community messages and digital art alongside advertising — not as an interruption. Independent Norstat research found that 87% of residents find the screens in their building informative or useful (base: all 66 respondents).

Advertising shares the loop with content residents actually use: local weather, transport status, news headlines, wellness and lifestyle tips, digital art, and building or concierge messages from the property manager. That mix is a large part of why 87% of residents find the screens informative or useful, and why they read as an amenity rather than an ad panel.

No. Abode installs, maintains and runs the screens at no cost to the building or its residents. Property partners gain a direct communication channel to residents — for community updates, events, app sign-ups and safety messaging — while Abode funds the network through advertising.