The short version
Abode Media sells advertising on digital screens in residential buildings. This policy covers the personal data we collect through this website — almost all of which is business contact detail you type into an enquiry form because you want us to reply to you.
We do not sell your data, we do not share it with advertisers or landlords, and we do not add you to a marketing list because you asked us a question.
Residents: our screens do not collect data about you
This is the question we are asked most, so it goes first. The screens Abode installs in residential lobbies and common areas contain no cameras, no microphones, no sensors and no facial-recognition or audience-measurement technology. They do not detect, count, identify or track the people who walk past them, and they do not connect to residents’ devices. A screen plays scheduled content and reports its own technical status back to us — whether it is powered on, online, and displaying correctly. Nothing in that reporting concerns individuals.
Audience figures quoted to advertisers are modelled from published Census and building data, never from anything measured at the screen.
What we collect, and why
| What | Why we hold it | Lawful basis |
|---|---|---|
| Name, company, work email and role, submitted through the enquiry form | To reply to your enquiry and, if it goes further, to plan and run a campaign or partnership | Consent for the reply; legitimate interests thereafter, in running a business relationship you started |
| Brief details: brand or client, budget band, flight dates, target cities or postcodes, and your free-text brief | To build a site list and audience profile that actually answers your brief | Consent, and performance of a contract once one is in place |
| Building details submitted by prospective property partners | To assess whether a building suits the network, and to respond to you | Consent; legitimate interests |
| Email correspondence with us | To keep a record of what was discussed and agreed | Legitimate interests; legal obligation where the record is a financial one |
| Technical website and server logs | Security, fault diagnosis, and keeping the site available | Legitimate interests |
Artwork you upload to the creative preview
The creative preview on our homepage runs entirely in your browser. Artwork you drop into it is never uploaded to us, never transmitted anywhere, and never stored. Close the tab and it is gone.
Cookies and analytics
We use a small number of cookies and similar technologies to keep the site working and to understand, in aggregate, which pages are useful. Any cookie that is not strictly necessary for the site to function is set only if you agree to it, and you can change your mind at any time through your browser settings.
We do not run advertising or cross-site tracking cookies on this website, and we do not build advertising profiles of visitors.
Who we share it with
We share personal data only where it is needed to do the thing you asked us to do:
- Our service providers — email, website hosting, and the systems we use to plan and book campaigns. They act on our instructions and cannot use your data for their own purposes.
- Professional advisers — accountants and lawyers, where there is a genuine need.
- Where the law requires it — for example, a valid request from a regulator or a court.
We do not sell personal data. We do not pass advertiser enquiries to landlords, or landlord enquiries to advertisers.
Where your data is held
Our systems are hosted in the UK and the European Economic Area wherever possible. Where a provider processes data outside the UK, we rely on the UK government’s adequacy regulations, or on the International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, so your data keeps equivalent protection.
How long we keep it
- Enquiries that do not go anywhere: deleted within 24 months of the last contact.
- Live client and partner relationships: kept for the length of the relationship, then 6 years, which is the period we may need records for tax and contract purposes.
- Financial records: 6 years from the end of the relevant financial year, as UK law requires.
Your rights
Under the UK GDPR you can ask us to:
- give you a copy of the personal data we hold about you;
- correct anything that is wrong or incomplete;
- delete it, where we have no continuing reason to keep it;
- restrict or object to how we use it, including any use based on legitimate interests;
- transfer it to another provider in a portable format;
- withdraw consent at any time, where consent is what we relied on.
Email support@abode-media.com and we will respond within one month. There is no charge.
If you are not happy with how we have handled it, you can complain to the Information Commissioner’s Office at ico.org.uk/make-a-complaint, or on 0303 123 1113. We would rather you came to us first, so we can put it right.
Changes to this policy
If we change how we handle personal data we will update this page and change the “last updated” date above. Material changes affecting people whose data we already hold will be notified directly.